Brand Concept of "SAROME"
Fascinating flame
The name "SAROME" originates in a novel in which Sarome was a god of fire who lured people. In the late 1930's, the fonder kunigiro Segawa read this book and named the company after the god named "SAROUME". The wishes of the craftsmen to gave warmth delivered only by hand-crafted products, their passion for good craftsmanship and products that constantly lure people are included in the name "SAROME"
The concept of flames
Almost of "SAROME" lighters are gas refillable lighter. "SAROME" considers that odorless gas ligther is best suited to enjoy the scent that articles of taste provide. In addition, gas lighters stage the flames to suite the scene.
Beam flame to quickly light cigars at pinpoint, natural flame coming in slant direction to circulate easily thourgh the pip bowl, and turbo flame to light agair even when the flame is extinguished in wind.
These are all considerations delivered only with gas lighters.
"SAROME" tries to create flames to blendin our daily life not as a leading player but as a supporting player to smoking and that tive you the sense of craftmanship occasionally.
SAROME Design Concept
Most components of SAROME are metal. Resin is avoided as much as possible. ALly molding is also shunned. Wherever possible, the parts are press-worked to perfect the detailing and beauty of the metal work.
Metallic luster and massiveness are the design principles for SAROME products. Lightness is eliminated from all elements, including the color tones and the feeling of the products in operation.
The structures are created through artisanal metal-working techniques. The designs appeal to core human instincts. They may look simle at first glance. But in essence, they are always more precious. The unique features of SAROME have been maintained since the day the brand was born. The will live on from generation to generation, defying borders of categories.
