Sarome Co., Ltd. was founded in 1940 by Kunijiro SEGAWA. He was
then one of the self-employed press operators subcontracting the
sheet-metal work for toys and not engaged in the manufacturing
of cigarette lighters.
SEGAWA Kunijiro
Sarome founder
Today, due to the lack of experienced workmen, the skill of
forming tin plates for toys is regarded useful, though in those
days sheet-metal pressing was one of the usual technical skills
and the press operators for toys were not rated significantly
high since toy dealers were predominant over manufacturers in
the actual dealings. As Kunijiro SEGAWA dealt with various toys,
he met with those like table lighters of today that feature a
combination of car- or airplane-shaped toy made from tin plates
and cigarette lighter. Inspired by this, he sometimes supplied
to toy dealers those products assembled with an own processed
tin-plate part and an externally procured cigarette lighter.
Kunijiro then started to have a fascination for some imported
cigarette lighters and then he decided to manufacture his own
cigarette lighters.
Initial gas lighter
Variety of petroleum cigarette lighters he successfully
commercialized getting over various difficulties were then
already named SAROME lighters. In 1955, Sarome Co., Ltd. started
the production of gas lighters first in Japan. Worldwide, it was
the second start of development following Ronson International
Limited, which helped Sarome Co., Ltd. to gain a foothold to
take the lead in the competitive development of gas lighters for
a few decades since then as mentioned later.
Around 1960, the Company shifted the business line to the
production of gas lighters of more elaborated design from that
of petroleum lighters, and SAROME became a well-established
brand for the made-in-Japan cigarette lighters both at home and
abroad. The technical breakthrough following the gas lighters
was the electronic lighters developed in 1966. The electronic
lighters feature the innovative ignition system in which sparks
are emitted simply by pushing a lever and the gas ejected
through a nozzle catches on fire, which is quite a different
ignition method from the classic ignition system of flint
rotation.
SAROME "Elegance"
The Company came to the development of battery cigarette
lighter in 1974. The battery lighter is designed to emit sparks
when the switch is pressed, thereby allowing immediate ignition,
and thus it eliminates the need to firmly push a lever as
required in typical electronic lighters. Sarome Co., Ltd. again
made every possible effort to advertise the battery cigarette
lighters and promote the sales worldwide. Four years later in
1978, the Company developed the I.C. cigarette lighter. This
lighter features automatically emitted sparks for ignition in
response to the sensor activated simply by hand-touch, for which
an electrical circuit is contained in the lighter.
TURBO LIGHTER equipped with a catalyzer for
the first time in the world.
Catalytic reaction promotes secondary ignition to prevent
flames from being blown off by the wind.
The prototype of the present TURBO LIGHTER.
In 1986, Sarome Co., Ltd. successfully developed the
jet-flame turbo cigarette lighter of catalytic ignition design,
the world's first success providing wind-resistant flames. This
was an epoch-making technical innovation that ensures automatic
re-ignition by the heat retained in a platinum wire even if the
initial flame goes out. The "SAROME TURBO" was such a great
success worldwide that the world market share of electronic
lighters was re-painted and then it finally became a new
standard of cigarette lighters.
Fuzhou Factory (China)
Sarome Co., Ltd. moved into Fujian Sheng Province in China in
1991 and set up an own-capitalized cigarette lighter plant to
keep up with the changing times. For the business operation in
China, tie-up with Chinese cigarette lighter maker is still
prevailing as a typical approach to help many trading companies
to purchase the made-in-China products at lower prices and
replace the made-in-Japan products. However, Sarome Co., Ltd.
was earnest to train native Chinese cigarette lighter craftsmen
in the actual place and then it dispatched a lot of Japanese
workmen skilled in the SAROME cigarette lighters to the Chinese
plant in order to directly guide young enthusiastic Chinese
about the craftsmanship to make up cigarette lighters from the
very first step, thereby realizing unique plant operation
unprecedented in the industry. At the same time, Sarome Co.,
Ltd. devoted to enhance the development capabilities also
domestically in Japan and positively introduced the latest NC
cutting machines and CAD/CAM systems, thereby deciding on a
policy that the Company proceeds development in Japan from the
judgment that a few decades may be needed to raise skilled
workmen in China even after setting up shop in China.
NC machine
The cigarette lighters available presently in Japan come
mostly from China, though the Japanese technological skills
particular about the pressing and cutting techniques still
remain very high even at present and in fact, Japan is supplying
a lot of "only one" products worldwide. Thus Sarome Co., Ltd. is
confident from the workmanship of cigarette lighters that the
products made up by the Japanese workmen still surpass those
manufactured in foreign countries. In addition, recently, also
for the other products in addition to cigarette lighters, a
fresh look has been taken at the made-in-Japan products made up
by the technical skills of workmen in the Sumida and Katsushika
districts. Looking at the market, the golden DC brand boom has
come to an end, and such a trend is gradually growing again that
appreciates the manufacturing of quality products remembering
the original intention, and SAROME is also gaining a reputation
again as a made-in-Japan cigarette lighter brand. Sarome Co.,
Ltd. is making every possible effort to supply the
worldwide-accepted products independently of the trends of the
times in accordance with a firm faith that we should carry on
the manufacturing of quality products as advocated by the
Company founder Kunijiro SEGAWA.